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We entered the convention dressed as doctors in lab coats, but our real prescription was for businesses struggling with their sales and CRM systems. Carrying small pill bags, we handed out what appeared to be medication but were actually our business cards cleverly disguised as prescription pill bottles. Each bottle’s label had our contact information, and inside were Lifesaver mints. The message? We’re here to save your sales.
This simple twist on a business card generated curiosity and a memorable interaction. Attendees not only took the bottles home but started conversations about how we stood out. To amplify the effect, we intentionally dropped pill bottles on the floor, creating small messes. Attendees flocked to pick them up, realizing they had stumbled upon a clever marketing stunt.
Our team had been planning for months to get the attention of the final day’s keynote speaker, Ryan Reynolds. We purchased a highly realistic Deadpool costume and wore it on the final day, drawing plenty of eyes and comments. We also held a sign in the style of the famous “Man With a Sign” meme, which read: “It’s not your CRM, it’s you.”
Hundreds of attendees snapped photos of our team, some even thinking we were part of the event’s official entertainment. But the real win came during Ryan Reynolds’ keynote. We secured front-row seats and held up a sign that read, “Ryan, how do we get attention?” In a room full of thousands, Reynolds saw our sign, cracked a joke, and gave us exactly what we were after: attention from the crowd and an acknowledgment from one of the most market-savvy celebrities on the planet.
Viral Social Media Campaign
Before the event, we had filmed a series of ads in our Deadpool outfits, specifically targeted at LinkedIn users. Throughout the convention, we took over 130 photos with attendees, encouraging them to share the pictures on LinkedIn. As an incentive, we announced that one lucky poster would win a brand-new iPhone by the end of the convention. This strategy paid off, with over 70 people reposting their photos, further amplifying our reach. The final cherry on top? We gave away that iPhone on the last day, cementing our presence at the event.
To offer additional value, we conducted a survey of over 115 HubSpot partners and published the results, sharing key insights with attendees. This wasn’t just a stunt; we also came prepared with useful, data-driven content that positioned CloseDr as an expert in CRM solutions.
Post-Event NYC Surprise
After the event, we took our guerrilla marketing tactics to the streets of New York City, where we continued our sign campaign and interviewed people on the street. While there, we ran into someone who recognized us from Inbound. This encounter was an unexpected but powerful reminder that our tactics had not only worked during the convention but resonated long after.
This approach proves that impactful marketing doesn’t require a huge budget. Sometimes, it’s all about creativity, humor, and being in the right place at the right time. Whether you’re working with a small team or a big marketing department, guerrilla marketing tactics can deliver outsized results.
We’ll see you at the next Inbound. We’ll be the ones in the lab coats… or maybe something even more unexpected.
Interested in learning more? Reach out to CloseDr — we’re prescribing solutions for businesses ready to close more deals, faster.
Schedule a free 30 minute consultation to see if CloseDr is right for you.
